GE Electric

GE Electric

Mapping GE business units on a BCG Matrix
BCG matrix is developed based on the product life cycles and gives a hint of what areas should the business give priorities among the product portfolio (Hambrikc et al., 1982, p. 452). For the company to have a long term growth there must be strategies to that target business units which have high product growth which need cash input (Anoldo and Nicolas 1983, p. 50). In other words, BCG matrix ensures that the company prioritizes the

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